New England Aquarium

Challenge:

During this challenging time of Covid-19, get teachers and families to do virtual aquarium tours without feeling like they are not getting the same value as an in person experience.

Solution:

Through a series of Out of Home Ads, visually show that the computer screen can be even better than the aquarium glass! No crowd, no problem! Save the trip!

Art Director: Kylie Tamashiro // Copy Writer: Thomas Hayes